Portrait: Jeff Who?

Photos of Icelandic rock band Jeff Who? for Reyka Vodka's 'Iceland Wants To Buy You A Drink' ad campaign in New York City. December 5, 2011. Copyright © 2011 Matthew Eisman. All Rights Reserved. (Matthew Eisman)

Here’s a portrait from the archives featuring some of my favorite Icelandic rockers, Jeff Who?!

Photographer’s Notes

This photograph was part of an ad campaign for Reyka Vodka shot December 2011. We shot one day in New York and one day in Chicago. For the New York part of the assignment, Reyka requested some shots in iconic places around the city. This shot was inspired by classic images of Grand Central Terminal that I came across during my research. I was particularly drawn to long exposure photography which really conveys the sense of motion of this bustling transportation hub.

I shot from the west balcony staircase using my 70-200mm lens set on a tripod. It’s about a four second exposure time.

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